Design on addressing a super networked global society

Cultural globalisation has led to a homogenised capitalist culture, where everything becomes commodified. The weakening of ties between culture and place occurs. Creating a Global culture of sorts. For example, when a new area of the world gains access to the internet, the community also gains access to every other community that has access to the internet. This creates a deterritorialization of culture or place. Deterritorialization and reterritorialization are seamlessly conjoined; reterritorialization occurring immediately after, as the local community becomes a part of the global culture.

Design has attempted to address this dilema. The dilema of the loss of a local space. Just think about recent developments in the aesthetic of 'local' food produce, the revivalism of the craft tradition, or attempts in fashion to postion itself in a space of 'post-ironic'

A 42-year-old designer based in Hong Kong, has fulfilled his childhood dream of building a humanoid robot. And not just any robot, but a female humanoid robot that looks a lot like Hollywood actress, Scarlett Johansson. According to Reuters, Ricky Ma has been obsessed with animation and robots since he was a kid. Ma reportedly spent $50,000 and a year and a half, creating the Johansson-lookalike robot he refers to as "Mark 1." The robot is made from 3D-printed parts and silicone skin, and can display animated facial expressions such as smiling and winking. "Mark 1" can also move her arms and legs and responds to Ma when he compliments her.


I am very interested in the concept of ‘Prosumption’ and how it relates to the design process. I believe that the way products and services are designed is changing. With the consumer having a larger role to play in the production process. The way people relate and interact with a product has changed. The value of a product, both economically and socially, is now part of a more democratic evaluation and construction, brought about with the advent of online technologies and various online social media platforms.
More information on the subject is available below, in a link to an essay on the subject which has been a big inspiration and very informative in ways to form new methods of collaborative design.

"This article deals with the rise of prosumer capitalism. Prosumption involves both production and consumption rather than focusing on either one (production) or the other (consumption). It is maintained that earlier forms of capitalism (producer and consumer capitalism) were themselves characterized by prosumption."





Published on Mar 31, 2016

Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world,” CEO Mark Zuckerberg said on his Facebook page. “This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.”